Recently, Darren Rowse used pop-ups on one of his sites to promote his email newsletter. He didn’t get many complaints about the pop-ups and saw dramatic improvements in the number of subscribers. Soon after he posted his findings, there were many others that took his advice and started doing the same thing.
After I read this article, I was stunned and couldn’t believe what Darren was saying. I always thought that pop-ups were evil and caused people to leave your site and never come back.
According to Darren and others in the blogging world, pop-ups are a good way to increase your blogs following. I don’t think visitors to DaBlogger.com would be very excepting to pop-ups. However, I think that for some sites, pop-ups may be an effective way to gain subscribers. You have to know your audience and whether they will respond positively to pop-ups.
I would like to know what you think.
Do you use pop-ups to promote email newsletters or other products/services?
If you do, do pop-ups really get your visitors to take action or do your visitors get annoyed and ignore them? This has been a question I have wondered for a long time.
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I think promoting your feed through pop ups is so new that people are accepting at this time and are willing to sign up. After a while, as more and more sites do it, it will be just like ad blindness and people will just close the pop up.
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