Archive for the ‘Tips that lead to Topics’ Category

Link like crazy

One of the quickest things you can do when you’ve run out of
things to say, that works no matter what kind of site you have,
on matter what you sell, no matter who you are, is the
link/quote or the link/comment post.
Here’s how it works.
You find anything that would be of interest on the web or at
your [...]

Talk About What Someone Else Said

If you want to have a popular blog, find other bloggers in similar
areas, and talk about what they said in their posts. Friendly
debate can often spark the soap-opera like drama that will have
both your audiences visiting both blogs to see what “the other
fella” had to say.
As an added bonus, if both of you are using [...]

Talk About What You’ve Already Talked About

Pick a topic you’ve gone over before and give it some spin.
Try a new angle, like playing devil’s advocate. For example, if
you are a search engine journalist, and last week your position
was that most mainstream sites need Google traffic to survive,
try proving your point from the “con” perspective, instead of the
“pro” position.
There are dozens of [...]

Rant

You want to get some excitement going at your site? Rant. Get
angry and start talking. Of course, you’ll have to keep your
comments within professional boundaries – how personal you
can get may    .. more …

Go Off Topic

“Talk amongst yourselves.” Talk about how every single post
doesn’t have to be about your site, your company, your industry,
your products, your services, your books, or even you.    .. more …

Have some gratitude

I mentioned thanking people earlier. But think about being
thankful for the circumstances that allowed you to be able to
come up with your product. If you’re a one man help desk, you
can make a post called “Thank goodness Office Software sucks.”
If you have a fitness site you could say “Isn’t it great that our
personal development is [...]

Make a prediction

This works with articles too. In my first book on RSS and
marketing back in July 2004, I predicted that in about 18
months, Yahoo would expose its Beta RSS Headlines module to
the public, taking the first major step of exposing RSS to the
mainstream.
They did this in September 2004, affording me the opportunity
to make more money by [...]

Examine a Trend

If you sell home made soaps, and your best-selling product is
your rose-shaped bathroom mini bar of soap, then instead of
saying “buy our best selling product”, you could ask your
audience why they love the rose-shaped ones so much.
Then let their answers sell your soap for you.    .. more …

It’s a Secret to Someone

Your product is probably a brand new discovery to the newest
person at your site. Every once in a while, write as if what you
think is common knowledge is a huge secret. Some newbie out
there still thinks it is.
There’s no need to lie and say it’s a secret, that’s not what I
mean. Here’s an example.
I’ve been [...]

Interview Your Product

I promise that not all these tips are designed to make you seem
off-balance. You’d be surprised at how much doing something a
little different will pull your audience in.    .. more …

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