Archive for the ‘BLOG BASICS FOR MARKETERS’ Category

16. CAN I MAKE MONEY FROM MY BLOG?

   .. more …

15. WHAT WILL MY BLOG COST ME (IN TIME, MONEY, EFFORT)?

Few minutes a day might be enough.
Or 26 hours in a day may not be quite enough.
It depends upon how much you want to do, and how fast you want it done.
If all you wish to do is post a few messages every day on your blog, it won’t take
long at all. Just a few [...]

14. WHAT SHOULD I NOT DO WITH MY BLOG?

Don’t post false information!
In the blogosphere, word spreads fast.
Amazingly, blindingly fast – sometimes.
You could be very popular – or very red faced – with equal ease.
It all depends on what you post on your blog!    .. more …

13. HOW CAN I GET READERS TO COME BACK OFTEN TO MY BLOG?

Fresh content.
Keep it updated with new messages. By their very nature, blogs are constantly
evolving. By making your blog a frequently updated resource for breaking news
or information on your topic, you’ll make it a ‘must-see’ destination and attract
targeted readers who’ll keep coming back for more.
Bulletins.
Invite your blog readers to sign up for reminders whenever you update [...]

12. HOW CAN I GET PEOPLE TO FIND MY BLOG AND VISIT IT?

In essence, this is very similar to promoting a new website.
And the answer is very simple –
Mention your blog EVERYWHERE, to EVERYONE
Note, I said ’simple’, not ‘easy’
Here are some quick ways to get started:
1. List it on Search Engines, especially Google which will soon boast a new tab
specifically for blogs on its search interface. [...]

11. CAN I GET OTHERS TO WRITE FOR MY BLOG?

Yes, there are several ways you can have content added to your blog – by
others.
If you have a team of content providers, you can create several user accounts
using your blogging software. Each member of your team then logs in and writes
for your blog, adding their content. You can even assign different levels of
permissions for each [...]

10. HOW OFTEN SHOULD I WRITE OR UPDATE MY BLOG?

A good weblog is updated often, with pointers to interesting events, pages,
stories and happenings elsewhere on the Web. New stuff piles on top of the
page; older stuff sinks to the bottom.
Suit Yourself
A calendar can be intimidating. Is there any point to a weblog – a website – that is
only updated once a week?
Once a month? [...]

9. WHAT SHOULD I WRITE ABOUT ON MY BLOG?

There are many kinds of content you can put on your blog.
Stories.
You could use descriptions of things you’ve done, thought threads, streams of
consciousness, idea feeds. Longer articles or short snippets. If you’re using a
long story, you could display a short summary on the homepage and link to the
full post in an archive.
Pictures.
One of them is [...]

8. IS IT BETTER TO HAVE BLOG SOFTWARE RUN ON YOUR OWN SERVER?

Benefits: More security. You don’t have to give out your FTP details or
password. Your blog’s accessibility is dependent only on your server, not the
remote hosting service’s.
Disadvantages: You need to have some basic knowledge about installing
blogging software and scripts on your own server and troubleshooting problems.
It requires some knowledge of changing directory access permissions,    .. [...]

7. WHAT ARE THE PROS / CONS OF REMOTE HOSTED BLOGS?

Benefits: No problems or hassles related to installing software or scripts on your
server and troubleshooting problems. You don’t even need to have your own
domain name or web hosting service if you plan to host the blog on the remote
service itself.
Disadvantages: The remote hosting service might get taken down for
maintenance or other issues at an inconvenient [...]

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